External Stakeholders

Communication Challanges for NGOs 

Identify project stakeholders

While the number of external stakeholders with new and varied interests in the NGO multiplies during the transition to competition, these stakeholders are often uncertain as to where their true interests lie in a effective energy world.

Historically hostile stakeholders – especially conservative institutions, but also including other external stakeholders – find that the NGO they’ve treated as a “enemies” now seems to be potential ally.

Other external stakeholders rest on the knife’s edge, capable of becoming either a tough foe or a committed ally depending on the positioning, the communications initiatives and the commitments of the effective NGO.

And the media takes a new – and more penetrating – interest in the NGO. 

This module reviews the universe of potential external stakeholders, identifying for each: 

a) key areas of interest / desired input; 

b) likely approaches to key issues;  and

c) proven effective communications strategies and tactics.

Deliverables:  the specific deliverables of this module include:

3a)  External Stakeholders Checklist, outlining the different communications strategies and tactics appropriate for each type of external stakeholders;

3b)   Case Study:

3c)  External Stakeholders Insights Document, a customized document (based on the interactions during the residential seminar between participants and the instructors) on how the NGO approaches its external stakeholders to achieve maximum shareholder value.