Communication Instruments:  The Tools of the Trade  

Communication Instruments  

At  the organizational level, everything we write, say, and do has an effect both internally and externally. While content is, of course, the most important component, the effect can also be shaped by the way we communicate; the tools we use to get our messages across.

There are a wide variety of communication instruments to use, for both internal and external communication. All have potential benefits and pitfalls, depending upon how they are used.

Even though any communication instrument can be used for both internal and external communication—and there is usually some overlap—it is important to look at them primarily in terms of the way each one is designed to be used.