Different approaches to comunication management
We have different ways of classifying and segmenting the communication.
If we look at communication as a human relationship, we can classify different varieties of communication according to different relationship modalities.
If look at communication as the art of generating consensus in order to achieve our objectives, we will analyse the factors pertaining to communication skills.
If we look at how communication works, we will classify the different tasks, tools and elements of communication.
As organisations and institutions become "project based" there is ever greater need to plan communication in a manner that supports and facilitates project management. Communication is essential to organisational life as it enables knowledge sharing, decision making, and work performance. Effective communications engage employees in the culture and the objectives of the organisation. It promotes teamwork and understanding. In order to manage programmes that are effective in achieving the desired Impacts, effective communication in the organisation is essential. Project Communication Management is the systematic planning, implementing, monitoring, and revision of the communication channels between the project team and the project stakeholders .
Sustainable development is possible only with the active participation of the beneficiary populations. Whenever communication serves development activities it should be be designed, implemented and evaluated through a participatory approach. Participation is possible only where communication is successfully managed.
There are however sections of population who do not have sufficient awareness to become actors of social and economic development; awareness campaigns are communication actions aimed at enabling wider participation.